I'm a Senior Product Designer building regulated crypto and fintech products, self-custody wallets, and AI-powered experiences.

I'm Francesco Villa. In 10+ years - 5+ of them in crypto - I've designed end-to-end for KYC/AML onboarding, Travel Rule, and MiFID / MiCA-compliant flows, seed phrase recovery, on-chain transactions and token management, blockchain explorers, NFT platforms, and AI backed products.


Today I combine product strategy with AI-assisted prototyping to ship code-grounded demos that accelerate alignment between design and engineering.

Figma Tokens → MCP → Claude Code → React/Tailwind → Storybook → Interactive Demo

Not a static deck. Not a clickable prototype. A live, working thing you can inspect, stress-test, and hand directly to engineering as a shared reference - not a translation problem.

The shift wasn't about learning to code. It was about understanding that the gap between intent and implementation is where design value gets lost - and closing that gap is part of the job.

HIRING? LET'S TALK.

The full portfolio, including detailed case studies, process, decisions, and outcomes, is available upon request. Email me for access.

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AI-powered MVP

I recently built to explore rapid product validation

AI-Powered Investment Portfolio Tracker

Track every asset. In your words.

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MORE ABOUT ME

I enjoy solving problems where usability, trust, and regulation intersect-turning complex compliance requirements into experiences that feel clear, intuitive, and accessible. From discovery to production, I lead small cross-functional teams and work closely with product, engineering, compliance, and leadership, often validating ideas through code-grounded prototypes before development begins.

Product Strategy

Crypto & Fintech UX

AI Prototyping

Interaction Design

Design Systems

0→1 Product Development

Think. Ship. Adapt.

The principles that shape how I design and build.

T-Shaped Designer

T-Shaped Designer

I combine product strategy, UX and delivery to move products from ambiguity to measurable outcomes.

I combine product strategy, UX and delivery to move products from ambiguity to measurable outcomes.

Strategic Thinking

Strategic Thinking

I look beyond screens and flows to identify opportunities, define product direction and align user value with business outcomes.

I look beyond screens and flows to identify opportunities, define product direction and align user value with business outcomes.

AI-Fluent

AI-Fluent

I use AI to accelerate research, ideation, and validation. It helps me explore possibilities and reduce execution time.

I use AI to accelerate research, ideation, and validation. It helps me explore possibilities and reduce execution time.

Building in Public

Building in Public

I actively build side projects to sharpen my product thinking and test ideas in real-world conditions.

I actively build side projects to sharpen my product thinking and test ideas in real-world conditions.

TOOLKIT

Experience

Senior Product Designer

Feb 25 - Present

Quantinium

Miami, US - Remote

Led end-to-end product design across Web3, Mobile Apps, and telecom platforms, focusing on simplifying complex user experiences for bot h consumer and enterprise products.

Senior Product Designer

Feb 25 - Present

Quantinium

Miami, US - Remote

Led end-to-end product design across Web3, Mobile Apps, and telecom platforms, focusing on simplifying complex user experiences for bot h consumer and enterprise products.

Senior Product Designer

Jan 23 - Feb 25

SMART VALOR

Zug, Switzerland - Remote

Worked across multiple crypto and AI products, contributing to exchange platforms, mobile apps, analytics tools, and AI-driven experiences.

Senior Product Designer

Jan 23 - Feb 25

SMART VALOR

Zug, Switzerland - Remote

Worked across multiple crypto and AI products, contributing to exchange platforms, mobile apps, analytics tools, and AI-driven experiences.

Senior Product Designer

Jun 22 - Dec 22

DaChain

London, UK - Remote

Designed a white-label Web3 platform for NFT ecosystems, enabling users to create, sell, and exchange NFTs t hrough intuitive and scalable user experiences.

Senior Product Designer

Jun 22 - Dec 22

DaChain

London, UK - Remote

Designed a white-label Web3 platform for NFT ecosystems, enabling users to create, sell, and exchange NFTs t hrough intuitive and scalable user experiences.

UX/UI Designer

Aug 16 - Jun 22

atoms studio

Milan, Italy - Remote

Designed websites, digital products, and mobile experiences across industries including fashion, healt hcare, IT, and retail.

UX/UI Designer

Aug 16 - Jun 22

atoms studio

Milan, Italy - Remote

Designed websites, digital products, and mobile experiences across industries including fashion, healt hcare, IT, and retail.

UX/UI Designer - Previous Experiences

Jan 10 - Aug 16

Freelance

Italy

Visit my detailed resume on LinkedIn

UX/UI Designer - Previous Experiences

Jan 10 - Aug 16

Freelance

Italy

Visit my detailed resume on LinkedIn

Showcasing moments

Testimonials

Serkan Terek

Head of Product, Quantinium

Serkan managed Francesco directly

Francesco is a great teammate, and is among the best designers I've worked with. He's a self-starter. He takes initiative and asks the right questions when he needs. His design intellect is incredibly high, and his attention to detail is second to none. He will make any project shine, and enable developers, PMs and QA alike to be the best versions of themselves. I've learned a lot from him, and loved experiencing his approach to design.

Serkan Terek

Head of Product, Quantinium

Serkan managed Francesco directly

Francesco is a great teammate, and is among the best designers I've worked with. He's a self-starter. He takes initiative and asks the right questions when he needs. His design intellect is incredibly high, and his attention to detail is second to none. He will make any project shine, and enable developers, PMs and QA alike to be the best versions of themselves. I've learned a lot from him, and loved experiencing his approach to design.

Mincho Stoyanov

Marketign Manager, SMART VALOR & Quantinium

Mincho managed Francesco directly

I had the pleasure of working closely with Francesco across multiple Web3 and product initiatives, and he’s genuinely one of the strongest designers I’ve worked with. What stands out most is his ability to take ownership end-to-end, from early product thinking and UX strategy to polished final execution. His portfolio speaks for itself. He combines outstanding visual design skills with deep product understanding and the rare ability to turn complex ideas into intuitive user experiences. Beyond the work itself, Francesco is incredibly reliable, hardworking, and one of the nicest people you can have on a team. Professional, collaborative, and always focused on finding solutions. I’d gladly work with him again anytime.

Mincho Stoyanov

Marketign Manager, SMART VALOR & Quantinium

Mincho managed Francesco directly

I had the pleasure of working closely with Francesco across multiple Web3 and product initiatives, and he’s genuinely one of the strongest designers I’ve worked with. What stands out most is his ability to take ownership end-to-end, from early product thinking and UX strategy to polished final execution. His portfolio speaks for itself. He combines outstanding visual design skills with deep product understanding and the rare ability to turn complex ideas into intuitive user experiences. Beyond the work itself, Francesco is incredibly reliable, hardworking, and one of the nicest people you can have on a team. Professional, collaborative, and always focused on finding solutions. I’d gladly work with him again anytime.

Michal Marazevich

Senior Product Manager, SMART VALOR

Michal managed Francesco directly

I had the pleasure of working with Francesco for nearly three years across multiple projects, and he was one of the best hires I made as a PM. Francesco is a strong Web3 designer who combines creativity with problem-solving skills. He consistently delivered high-quality work under tight deadlines and changing requirements. He adapts quickly, works independently, and communicates clearly with cross-functional teams. Beyond his design skills, he’s collaborative, reliable, and great to work with. I highly recommend Francesco to any team looking for an experienced designer who can thrive in fast-paced environments.

Michal Marazevich

Senior Product Manager, SMART VALOR

Michal managed Francesco directly

I had the pleasure of working with Francesco for nearly three years across multiple projects, and he was one of the best hires I made as a PM. Francesco is a strong Web3 designer who combines creativity with problem-solving skills. He consistently delivered high-quality work under tight deadlines and changing requirements. He adapts quickly, works independently, and communicates clearly with cross-functional teams. Beyond his design skills, he’s collaborative, reliable, and great to work with. I highly recommend Francesco to any team looking for an experienced designer who can thrive in fast-paced environments.

Jaafar Elzein

Senior Graphic & Visual Designer, Quantinium

Jaafar worked with Francesco on the same team

I had the pleasure of working with Francesco at Quantinium on brand identity and design. He combines strong design skills with accountability, quickly turning feedback into improvements even under tight deadlines. Francesco is also great to work with: professional, adaptable, and easy to collaborate with. I’d gladly work with him again, and any team would benefit from having him onboard.

Jaafar Elzein

Senior Graphic & Visual Designer, Quantinium

Jaafar worked with Francesco on the same team

I had the pleasure of working with Francesco at Quantinium on brand identity and design. He combines strong design skills with accountability, quickly turning feedback into improvements even under tight deadlines. Francesco is also great to work with: professional, adaptable, and easy to collaborate with. I’d gladly work with him again, and any team would benefit from having him onboard.

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GLOBAL EXPERIENCE

Experienced working with distributed product teams across multiple time zones, collaborating daily with designers, engineers, founders, and executives in fully remote environments.
🇬🇧🇺🇸🇪🇺🇨🇳🇰🇷🇮🇳

GLOBAL EXPERIENCE

Experienced working with distributed product teams across multiple time zones, collaborating daily with designers, engineers, founders, and executives in fully remote environments.
🇬🇧🇺🇸🇪🇺🇨🇳🇰🇷🇮🇳